Telecom giant uses generative AI service to save 3x more on market insights reporting

Improve employee satisfaction and engagement.
 

Are you experiencing bottlenecks in your reporting processes? Struggling to compile comprehensive reports promptly as a result of manual data-gathering approaches?

Telecom giant uses generative AI service to save 3x more on market insights reporting

A leading Australian telecommunications and technology company wanted a solution that would automatically scan feeds, collate and send finalised marketing insight reports to users.

Innovior used a combination of intelligent automation and generative artificial intelligence (AI) to deliver a fully automated report that could be sent out to over 4,000 users.

  • The service is two to three times more cost-effective than legacy insight software products.
  • Employee satisfaction within the marketing insights team improved dramatically with the removal of manual and repetitive tasks.
  • The insights generated from the report have been used to successfully identify market and competitor threats earlier than previously possible, while also suggesting opportunities to differentiate.